Social Media Manager

Castanet is looking for a Social Media Manager to join our team in Kelowna.

The ideal candidate is:

- Organized, detail oriented and technically inclined
- Self-motivated and dependable
- Resourceful and able to work on multiple projects at one time
- A strong communicator and able to create compelling ad copy and social media content
- Proficient in copywriting, with the ability to adapt tone relative to the client and familiar with use of hashtags
- Someone who has client facing experience in a variety of industries, enjoys working with people
- Able to produce regular and timely reporting
- A creative thinker
- FUN and flexible

Key Responsibilities:

- Develop and execute social media posts for Castanet clients including content creation, community engagement, and paid advertising across multiple platforms, including Facebook, Instagram, TikTok and more.
- Monitor, analyze and report on performance metrics and adjust strategies to achieve KPIs in coordinate with account managers
- Stay up-to-date on the latest trends and best practices in social media and all digital advertising
- Collaborate with other members of the marketing team to develop integrated marketing campaigns
- Participate in client meetings and other business development activities

Qualifications:

- At least 3 years of experience in social media management
- Strong understanding of various social media advertising platforms
- Experience with tools such as Google Analytics and Facebook Business manager
- Proven track record of managing successful social media accounts
- Experience with content creation, including copywriting, photography, and videography
- Strong analytical skills and ability to analyze data to inform marketing decisions
- Ability to work independently, as well as in a team environment
- Proficient in social media tools such as Meta Business Suite
- Knowledge of Google Analytics, Google Search Console, Google Tag Manager, Google My Business
- Experience with content management systems like WordPress
Agency or professional experience, comfortable with SLAs and setting boundaries
- Experience onboarding new clients, comfortable with discovery, identifying opportunities
- Experience with strategy development and brand management, ability to tell a story
- Experience working with content management software as well as dropbox or similar
- Basic experience in graphic design and/or experience working with a graphics team
- Experience in online engagement, cataloguing FAQs
- Experience in advertising campaign planning, creation and execution
- Any further experience in marketing, SEO, paid advertising an asset

What We Bring:

- Competitive salary + bonus plan
- Comprehensive health and dental coverage with extended benefits
- Dynamic, flexible and fun office environment

If you're a creative and data-driven marketer with a passion for social media and digital marketing, we want to hear from you! Please submit your resume and a cover letter outlining your experience and qualifications for this role to [email protected]