Nature’s Fare goes above, beyond
Darren Handschuh - Dec 21, 2022 - Get Involved

Photo: Contributed

The Nature’s Fare Markets community has risen to the challenge to help feed those in need.

The Vernon-based organic grocery and wellness chain’s seven B.C. stores have so far collected more than 12,000 pounds of food bundles donated by customers—eclipsing the 8,000 pounds of food raised last year.

“We have an amazing community. It’s heartwarming to see our customers’ generosity and to be a part of getting that food to the people who need it most,” Nature’s Fare CEO Michael Sherwood said of the bundles that are available in stores to donate until Dec. 24. “We know there’s so much pressure on food banks right now as people turn to them for help, so we wanted to support our local food banks as much as possible this holiday season.”

In addition to the bundles of food donated by customers, Nature’s Fare Markets gave $60,000 to food banks in the communities it serves.

Food bank cash donations of $10,000 each went to:

  • Vernon Salvation Army
  • Central Okanagan Food Bank
  • Penticton Salvation Army
  • Kamloops Food Bank
  • Sources Food Bank in White Rock
  • Langley Food Bank

This year, stores got an earlier start to setting out the prepared food bundles of everything from peanut butter and jam to baby care and breakfast essentials.

So far, customers across B.C. stores have picked up and donated more than $25,000 worth of food. Food bank bundles are available until Christmas Eve.

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