An Okanagan marketing campaign whose intention was to get business back on tract after the pandemic has been recognized internationally.
The OKGo campaign, which was created by the Central Okanagan Economic Development Commission, Tourism Kelowna and Accelerate Okanagan, won a pair of awards at the International Economic Development Council Awards, which were presented in Washington, D.C., earlier this month.
It won gold in the magazine and newsletter category, and it captured silver in the special purpose website division.
“Entrepreneurs in the OKGo campaign’s five industry sectors—advanced manufacturing, aerospace, agriculture, viticulture and digital tech—are innovating to create jobs, solve big problems and drive economic recovery across the region,” COEDC manager Krista Mallory said in a press release.
“The OKGo Partnership is about working together to leverage the strengths of Tourism Kelowna, Accelerate Okanagan and the COEDC to tell the story of the vibrant and diverse entrepreneurial ecosystem in the Central Okanagan to national and global audiences.”
IEDC’s Excellence in Economic Development Awards recognize the world’s best economic development programs and partnerships, marketing materials, and the year’s most influential leaders. This year the organization received more than 500 submissions from four countries.
The multi-year OKGo campaign supports the attraction of new talent, entrepreneurs, business investment and events to the Okanagan, ultimately driving recovery across all economic sectors. It includes targeted digital campaigns in major Canadian cities and the U.S. Pacific Northwest, and distribution through partner networks Destination Canada, Trade and Invest BC, and Global Affairs Canada to audiences internationally.
Central Okanagan residents, businesses and organizations also act as ambassadors by sharing the OKGo stories through their local, national and international networks.
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