Wine basket does boffo business
Okanagan Edge Staff - Jan 22, 2021 - Biz Releases

Photo: Contributed

You can’t go out to wine tasting events and celebrations, so the wine industry is bringing the party to your front door.

The Kelowna-based BC Wine, Cider & Spirits Festival is obviously prevented from conducting any events during the province’s health orders that limit crowd sizes, so it has created thebasket.com. It is a subscription-based company that sells goodies to customers once a month.

“Our mission has always been to support all things British Columbian, in a fun and unique way” BC Wine, Cider & Spirits Festival general manager Katherine Bramall said in a press release. “thebcbasket.com has given us the ability not only to bring a tasting event right into peoples homes, but also feature numerous British Columbian products each month.”

thebcbasket.com offers to subscribers baskets made up of one red wine, one white wine, one sparkling wine, one craft beer, one craft cider, one craft liquor as well as numerous other B.C.-made products. The baskets are delivered right to the customer’s home and feature a tasting card so they can learn as they sample.

The COVID-inspired offshoot business was incorporated in November, and it has already used more than 45 locally owned and operated businesses.

“We are looking forward to being able to host large scale tasting events again,” Bramwell said. “However, after seeing how many local businesses we are able to support financially through this program we have decided we will continue to offer subscription baskets with thebcbasket.com even after events have returned.”


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