Three major players in the Central Okanagan have joined forces to highlight the region’s economic and tourism opportunities.
Central Okanagan Economic Development Commission, Tourism Kelowna and Accelerate Okanagan have teamed up to create OKGo, a campaign that will tell the stories of innovators and entrepreneurs in key business sectors. The hope is it will position the region for future economic prosperity.
“Following the lead of our national destination marketing organization, Destination Canada, we will promote stories of local innovation and success that will help attract meetings and conferences using this new strategy,” Tourism Kelowna president and CEO Lisanne Ballantyne said in a press release.
“With the necessary cancellation of the majority of meetings and business events that were booked in Kelowna in 2020, unique partnerships like OKGo help us successfully position Kelowna for their future return in addition to attracting new business.”
OKGo will highlight the Central Okanagan as a “knowledge centre” for advanced manufacturing, aerospace, agriculture, viticulture and digital technology. Stories from those industries will be part of a marketing campaign that will target the Pacific Northwest and select major Canadian centres. Featured companies already include Yeti Farm, Pela and SunRype.
“While we continue to feel the impacts of COVID-19 in our community and around the globe, a medical resolution is underway and recovery is on the horizon,” COEDC manager Krista Mallory said. “This has been an intensely difficult year for our community and many of our local entrepreneurs. While the COEDC and our partners continue to support businesses in navigating the immediate impacts of the pandemic, with the OKGo campaign we are also preparing for new economic opportunities.
“When the time is right, the region will be ready.”
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