Tourism Kelowna is reporting that its fall campaign got the desired results, as hotel occupancy in September, October and November increased.
September and October both had 1% jumps compared to 2018, while November improved by a whopping 3.2%.
Overall, from January to November, Kelowna’s hotel occupancy was up 2.3% to 68.1% over the previous time frame.
The tourism group’s advertising campaign included television ads, online videos, social media advertising, digital native ads, email marketing, online banner ads and online travel agency partnerships.
The television ad ran on Canadian specialty networks and in the U.S. on major broadcast stations as a public service announcement. Tourism Kelowna said nearly 12 million advertising impressions were earned.
Overall, the fall campaign delivered more than 23 million impressions.
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