Angry comments from the CEO of Maple Leaf Foods Inc. about the circumstances surrounding the downing of a Ukrainian airliner in Iran are unprecedented, experts say.
Michael McCain tweeted from the company’s Twitter account Sunday night, saying he’s “very angry” after a colleague lost his wife and child when Ukraine International Airlines flight PS752 was shot down shortly after takeoff from Tehran airport on Jan. 8, in what Iranian officials have described as an accident.
He says the 63 Canadians on board are “collateral damage” from the behaviour of “a narcissist in Washington.”
The company declined an interview request and says McCain “felt the tragedy warranted his response.”
Dimitry Anastakis, a professor at The University of Toronto’s Rotman School of Management, says he’s never heard a Canadian business leader make such an unprovoked, definitive statement on an international-relations issue.
He says there are multiple levels of risk when a business leader enters a political debate, including backlash from Canadian and American consumers, as well as possible retaliation from the U.S. government.
Robert Carter, an industry adviser with The StratonHunter Group, says he doubts any fallout from American customers will be lengthy.
Both men say it’s possible that Canadians, who are mourning the national tragedy, may rally around the business in support of McCain’s comments.
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