Better shopping at Genier’s
Sponsored Content - Sep 25, 2019 - Think Local

Photo: Contributed

For more than 60 years, Vernon’s Genier’s has been the Okanagan’s one-stop-shop for home appliances. From French door refrigerators to wall ovens that preheat remotely via a smartphone app, Genier’s has always been at the forefront of what’s new and innovative, and that includes how people shop.

Not only has the independently owned Vernon-based business just launched a new online home appliance catalogue, but it is also continually upgrading its physical showroom.

“The online catalogue allows customers to research appliance brands, while the store on 48th Avenue in Vernon allows customers to get a physical feel for how a particular appliance works or to ask questions of our expert appliance consultants,” says Bernardo Rincon, who with business partner Alejandro Umérez took over ownership of Genier’s in 2016.

“It’s like combining the best of modern online shopping without losing the amazing local store and customer service from the 1950s,” Umérez adds.

The online catalogue offers information on more than 7,000 standard and luxury appliances from more than 60 appliance brands. Included is a large selection of freestanding and built-in ranges, cooktops, refrigerators, dishwashers, washers and dryers, wine and beverage fridges, outdoor kitchen appliances, and more. Visitors can also check out appliance packages such as kitchen suites and also find manufacturer deals that offer significant savings.

“The catalogue offers a search feature that allows you to narrow your search down to appliance type and model. It is also a great tool to compare the same appliance with different brands. For example, you can look up dual fuel ranges, and it lists what brands make them,” Rincon says.

Among other features, customers can also download an installation guide and owner’s manual for each appliance.

“This is especially helpful if you can’t find the paperwork after you’ve purchased the product,” Umérez says.

While browsing online is one way to research a particular appliance, Genier’s offers customers a massive advantage with its team of knowledgeable appliance consultants.

“Some of our consultants have been working at the store for more than 25 years. They go through ongoing training regularly to learn the latest technology, changes from the manufacturer, and all there is to know about the products we carry so they can pass that knowledge on to our customers,” Rincon says.

“The fact that there is more information out there is good for our customers. There are a lot more options than before, but having personal expert advice adds value to your search for appliances. Between our physical showroom and expert consultants, it’s like we’re a real-life Google for customers to walk in and start learning about their appliance options,” Umérez says.

Those visiting the store will notice Genier’s continual effort to update its showroom with the latest and most unique appliances found on the market. New to its live kitchen floor is a Monogram kitchen, with professional range, induction cooktop, French door wall oven, and column refrigerator, which some people may recognize as the appliances used by professional chefs competing on Top Chef Canada.

“We are one of only two retailers in all of Western Canada to showcase an AGA freestanding cast iron gas range. We also feature Gaggenau products that you won’t find anywhere else in the Okanagan,” Rincon says.

Besides luxury brands, Genier’s also has a wide selection of competitively priced standard appliances by popular brands such as KitchenAid and Maytag.

“And if we don’t have the brand you’re looking for, we’ll help you find it,” Rincon adds. “We always focus on customer service, so if there is one of the few brands we don’t carry, we will help you find a similar product with the same features, or we will let you know where you can buy it. We don’t just believe in helping customers in every way imaginable; we practice it.”

Besides offering delivery on all appliances from Osoyoos to Kamloops, Genier’s also has an in-house repair team that services most of all the appliances the store carries.

“We even make house calls to offer advice and help contractors and their clients pick the right appliances for new home construction or renovations,” Umérez says.

This article is written by or on behalf of the sponsoring client and does not necessarily reflect the views of Okanagan Edge.

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