Big White Ski Resort’s summer season continues to grow, with accommodation and camping revenue taking major leaps this year.
The resort offers hiking and biking during the summer months, and this year it resulted in a 45 per cent growth in accommodation revenue and a 34 per cent increase in camping revenue.
“It’s no doubt that people know winter is our favourite season at Big White Ski Resort, but ever since we entered into the summer tourism market new opportunities have arrived,” Big White senior vice-president Michael J. Ballingall said in a press release. “With every summer sunrise, mountain biking, hiking, wildflowers and just smelling the air at 6,500 feet above sea level have become quite the attraction for locals and visiting family and friends in the valley.”
The resort sold 4,845 Scenic Chairlift tickets to hikers, bikers and those just looking to take in the spectacular, 360-degree views at the top of the Bullet Chair, while 26,124 bike scans went through the Bike Big White gate. With an average of 2.5 kilometres per scan, it means Big White bike riders made the equivalent of nearly one and a half trips around the globe.
“We can look at the numbers and see the growth, but it’s just as easy to feel it,” Bike Big White marketing manager Kat Bensler said. “There’s a real energy on the mountain for biking. Locals are getting into the sport for the first time and word is spreading on our new trails bringing riders from all over the region and beyond.”
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