Photo Credit: Loblaw Companies Limited – Joe Fresh
Kelowna’s Bachelorette Jillian Harris has partnered with Joe Fresh to release a limited-edition outerwear piece called the Jilly Jacket.
The jacket is part of the brand’s new PrimaLoft collection that features thermal insulation, which is lightweight and water resistant. The Jilly Jacket retails for $79 and will be available online and in stores later this week.
“I’m excited to announce my partnership with Joe Fresh to launch the Jilly Jacket as part of their new line of PrimaLoft Puffers for Fall 2019,” said Harris. “The Jilly Jacket is a perfect Fall staple and the PrimaLoft collection offers a range of styles for the whole family to enjoy! I can’t wait to share how I style the Jilly Jacket throughout the Fall!”
The jacket will be available in a blush tone and will be filled with synthetic down. As part of the collaboration, Joe Fresh and Harris have partnered with Mamas for Mamas, a local charitable organization that provides support for low income mothers and their children. The two will be making a charitable donation of PrimaLoft jackets to assist mothers in need.
Joe Fresh products are available in more than 1,450 retail locations across Canada, including 350 Loblaw locations, 1,300 Shoppers Drug Mart locations, 11 freestanding Joe Fresh stores, and online.
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