Vernon’s True Leaf Pet Inc. has hired world-renowned creative director and choreographer Laurieann Gibson and her dog, Samson, as its first brand ambassadors.
Gibson, a Toronto native, is a choreographer, director, singer, actress and dancer. She has worked with Beyonce, Lady Gaga and Alicia Keys, and this year she will be a judge on So You Think You Can Dance.
“Samson and I are thrilled to be the first-ever brand ambassadors for True Leaf Pet,” Gibson said in a press release. “As a dancer for most my life, I’ve always focused on good nutrition and fitness, and I want the same for my Samson.
“He loves True Leaf’s hip and joint supplements, which help him keep up with me on our hikes and our trips to the beach. He has given me so much love over the years, and I want to return the love to him and share the love with other dog parents.”
True Leaf will have Gibson and Samson visiting animal shelters in the Los Angeles area to spread the Return the Love message and raise awareness for pet adoption.
“Laurieann Gibson is the perfect ambassador to join our Return the Love movement,” True Leaf founder and CEO Darcy Bomford said. “We are partnering with pet-loving influencers who are inspired by our Return the Love message, which is near and dear to the entire True Leaf team.
“Our hope is that pet parents will feel they are returning that special unconditional love they receive from their pet every day when they give their dog one of our products.”
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