Darcy Bamford has resigned as president of True Leaf Pet Inc. but will remain as CEO and as a director.
As a result, Kevin Cole has been named the company’s new president. Cole previously served as the marketing vice-president of Mars Petcare Canada, of the world’s leading food manufacturers and the world’s largest pet food company. Before that he was an executive with GlaxoSmithKline.
“Our ability to successfully recruit top talent from the largest pet food company in the world is a testament to True Leaf’s vision to become a global leader in the cannabis-for-pets space,” Bomford said in a press release. “Kevin’s proven track record of growing top pet brands will be key to our continued strong growth.
“With Kevin at the helm of our pet business, we’re confident in True Leaf’s ability to become a household name in the pet industry like Whiskas and Temptations.”
Vernon-based True Leaf produces, markets and distributes hemp-based supplements for pets to 3,500 stores worldwide, and Cole will be put in charge of bringing a legally compliant CBD product for pets to market.
“As an animal lover, a pet parent and longtime pet care executive, I’m committed to finding new opportunities to improve the way we care for our four-legged family members,” Cole said. “I believe plant-based nutrition and specifically cannabis for pets will shape the future of pet care.
“This is why I joined True Leaf, because it is, and will continue to be, the most trusted cannabis-for-pets brand. In this emerging sector, consumer and retailer trust is a key ingredient to explosive growth. True Leaf has set the groundwork with its line of safe, legal and effective hemp-based products for pets. I’m excited to work with the team and lead the category transformation.”
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