Vernon’s True Leaf Medicine International has revealed new corporate branding and products.
The cannabis and hemp wellness brand for pets pulled the wraps off a new logo, Wednesday, that will be featured on all its products.
The new brand and an expanded product line will be rolled out in May to nearly 2,500 pet retail stores in North America, with Europe to follow towards the end of the year, the company says.
The new brand and products will be officially launched at the Global Pet Expo—the pet industry’s largest event—March 20-22 in Orlando, Fla.
Research by Dossier Creative revealed the majority of people interested in cannabis for their pets are between the ages 18 and 34, and that’s the consumer group True Leaf is targeting.
The new packaging has updated dosing charts for dogs of all sizes, eliminating guesswork for pet owners of the smallest and largest breeds.
New products will include advanced formulas of its hemp-based Calming Support and Hip + Joint Support chews and oil supplements, as well as a new omega-3 supplement for dogs.
“Our new brand and expanded product line is all about reigniting your pet’s natural zest for life: more wags per tail, more chase per ball, and more ruff per tumble,” CEO Darcy Bomford said.
True Leaf is also adding a family of oil of oregano products to its line, including dental spray and gel, healthy coat spray, topical gel and fresh breath chewables.
Research also showed that pet owners are interested in cannabis treatments for their companions but are unsure about the unregulated and illegal/grey market CBD products currently being sold. True Leaf products use hemp seed—the legal strain of cannabis—and are backed by industry regulators such as the National Animal Supplement Council. Its formulas were developed by a team of pet industry veterans with more than 200 years of collective expertise in making supplements for pets.
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