The Flowr Corporation has promoted Jason Broome to the role of chief innovation officer.
Broome, who had been serving as the licensed cannabis producer’s senior vice-president of operations, will now develop “high-quality products and lead Flowr’s research into cultivars, form factors and delivery systems for the global markets.”
Broome will also be in charge of the company’s research and development facility, which, once completed, will be located next to its 80,000 square-foot cultivation facility on the Kelowna-Lake Country border.
“Flowr’s product innovation portfolio must meet the world-class standards of our cultivation,” Flowr co-CEO Tom Flow said in a press release. “It’s an unusually demanding ask, but Jason’s expertise across all aspects of product development, from molecule to market, is unique and yet totally in keeping with Flowr’s high-performance, high-creativity culture.”
Broome has spent 15 years in the pharmaceutical industry, and he was the co-founder of the first company licensed to cultivate and extra hemp in Kentucky. He holds a master’s degree in molecular genetics from the University of Ottawa.
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