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Kelowna’s newly rebranded Playtime Casino will officially launch its new brand at a grand opening March 1.
The former Lake City Casino got a fresh face this year thanks to a $3.6 million renovation that included a beefed-up gaming floor and new entertainment and eating options.
Gateway Casinos and Entertainment Limited runs the casino, along with four others in the B.C. Interior, and several others further afield.
When the renovations on the new Playtime Casino began late last year Tanya Gabara, Gateway’s director of public relations, told Okanagan Edge they were part of a “very aggressive growth and development strategy” the company was implementing at its properties across the country.
The goal, she said, is to bring the company’s “signature brands” into every one of its 26 properties, and consolidate the overall branding of its casinos.
Along with the launch of its new brand, March 1, Gateway will also kick off a fundraising campaign for the Karis Support Society.
Throughout March, every time customers buy wings or a signature cocktail Gateway will make a small donation to Karis. Playtime Casino says it will match all donations up to $5,000.
Karis Support Society is a non-profit organization that provides recovery-focused counselling, programming, and support to women within a supportive home environment.
“I am thrilled our employees have selected Karis as the charity partner for our Grand Opening. They are an organization that supports the most vulnerable in our community and guides them towards a better life. I know they will be able to do great things with this donation,” said Clarissa Pruden, Playtime’s general manager.
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