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The president of Pattison Sign Group confirmed the company’s Penticton manufacturer will be shutting down on Apr. 15, putting 58 people out of work.

Don Belanger said the plant on Waterloo Avenue is one of several locations being impacted by “restructuring” within the company.

In a recent statement, he said the decision is a response to a “profoundly changing industry.”

“This was not an easy decision to make and it weighed heavily on everyone involved in the strategic planning process,” Belanger said.

“However, to better adapt to global trends, market fluctuations, and evolving client demands, we identified the need to realign our company’s operational infrastructure.”

Belanger said the company has “put a range of resources in place to support our friends and colleagues, as we go through this challenging time.”

The facility is one of three Pattison sign group locations in western Canada, with the other two located in Calgary and Vancouver according to the company’s website.