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A prominent downtown Kamloops hotel will get another major facelift this year, as part of a major renovation and rebranding.
The general manager of Hotel 540 announced today a decades-long franchise agreement with Marriott International, which will see Hotel 540 rebranded into a Delta Hotel by Marriott.
The brand change will come as part of a massive renovation that will see the hotel shut down for an overhaul of the guest rooms, corridors, public areas and the lobby.
The Kamloops-based National Hospitality Group will keep its ownership of the hotel.
Bryan Pilbeam, the vice president and general manager of National Hospitality Group, says the deal is the result of “months of collaboration.”
“Hotel 540 has grown considerably over the past five years… The hotel’s management and staff are excited to continue the evolution to become the Delta by Marriott, Kamloops, and appeal to a broader domestic and international base of travelers in search of a premium accommodation with authentic local hospitality,” Pilbeam said.
He said the hotel’s rebranding will complement the company’s adjacent 580 Victoria project, and “advance our plans to revitalize the 500 block of Victoria Street” and “re-establish Kamloops’ downtown core.”
This will be the second major rebranding at the hotel in the last 10 years. In November of 2008, a fire in the second-floor laundry room gutted the then 40-year-old Executive Inn.
Two years later, the 93-room hotel reopened under the name Hotel 540, featuring new banquet rooms, restaurants, lobby and media rooms.
At the time, general manager David Deol estimated the renovations cost $10 million. This year’s changes will shut down the hotel for at least several months; National Hospitality Group isn’t saying how much it anticipates they will cost.
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