Vancouver’s logo fiasco
Jon Manchester - Jan 12 - BC Biz

Image: City of Vancouver

The City of Vancouver is scrapping a plan to update its corporate logo.

Outgoing Mayor Gregor Robertson called the old trademark “lame” and “bland.”

The city unveiled a new logo last February at a cost of $8,000 with a plan to phase it in as old signs needed replacing.

Even before it was officially approved by council, the logo was put in use on city letterhead, but public response was scathing.

“My eight-year-old could do that,” one critic told CTV, and dozens of graphic designers signed an open letter asking the city to re-examine the process.

But after “taking a pause,” the new logo was scrapped, and the city said it would come up with new options that would be brought to the public for a vote. That never happened.

This week, Coun. George Affleck said the logo plan has been put on the back burner indefinitely.

A city statement said there are no plans to proceed with further work.

“Which is good news to me because this was a fiasco from day one…. Why are we doing this? What is the point?” said Affleck. “What was the problem with the logo we have?”

– with files from CTV Vancouver

All BC Biz Stories