Spotlight: Getintheloop
Accelerate Okanagan - Jan 12 - Columnists

Image: Accelerate Okanagan

GetintheLoop is a Kelowna-based startup with a mobile marketing platform designed to connect its members with local businesses. It partners with companies across Canada and the world, including many leading team sports franchises and media organizations.

Its mission, to create a win-win for consumers and businesses alike, is what gets people like founder and CEO, Matt Crowell, and marketing development manager, Tyson Armstrong, out of bed in the morning.

This group of hard-working local lovers credits their insatiable willingness to learn and collaborate for their continued success.

Armstrong’s latest blog explores the importance of interning, the power of pressure, and the success that comes from taking chances. Here are some of his thoughts:

On the Importance of Interning

Beginning an internship for a relatively young tech startup, I had zero expectations or ideas as to what I would be doing day-to-day. I wasn’t sure if I would be brewing pots of coffee or getting involved in sales meetings, all I knew was I needed to be part of it.

Thankfully, the role had nothing to do with making coffee runs, taking lunch orders, or shovelling the walkway during snowstorms. I was there to provide real value and soak up as much knowledge as possible.

I gained hands-on experience by writing blogs about businesses partnered with GetintheLoop, attending development meetings with the tech team, and chatting with the team about business and life over beers and foosball. I learned about all facets of a tech company through real-world experience, and received career and life advice at the same time. It was incredible.

On the Power of Pressure

Working in such a fast-paced environment will teach you many things, and quickly. As a relatively young employee in the startup community, you are constantly learning, whether it be through co-workers, other influencers in the community, or mistakes made along the way.

I have been with GetintheLoop for nearly three years and I can safely say I am still learning every single day. The pressure and demands put on the team to succeed every day are heavy, but I wouldn’t trade it for anything.

There is nothing cooler than being able to see the growth of a company and being able to reflect and look back and say, “I was a part of this.” The bonus–we all earn equity in the company. Everyone is in this together and driven to make GetintheLoop a success.

On Taking Chances

As Kemp from our office says, “an idea is only 1 per cent, execution is 99 per cent.” In other words, executing and taking chances is what it’s all about.

If you have an idea, go for it. Many ideas will fail, some will succeed, but if you learn from the failures, it’s a success.

A quote that always stuck with me is one my Dad has been telling me for as long as I can remember: “your attitude determines your altitude.” If you’re not asking questions, taking chances and learning, you’re not growing yourself.


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