Name: Jeremy West
What business or organization are you involved with? 6AM WorkShirts
What is your role with that organization? Owner/Designer
What’s your favorite thing about living in the Okanagan? The adventure opportunities. I moved here because I wanted to bike up mountains and snowboard all winter. The cycling in Edmonton was very flat, so I knew I needed to move somewhere in the mountains.
If you could have lunch with anyone in the world, who would you choose and why? The nerdy side of me says Jordan Peterson, because he’s one of the most inspiring intellectuals I’ve ever listened to, and my life/business philosophy stems from his ideas. Though the business side of me says Tom Ford, because if I could convince him to wear one of my shirts, I’m sure everybody else would follow.
What’s your go-to happy place? In the summer, you’ll find me taking in the beauty at the top of Knox Mountain beside my bike. In the winter: Biggie.
What are you most proud of? Getting over the fear of uncertainty and actually starting my own business. Somebody I look up to once mentioned that even if this business fails, I can be proud of the fact that I’m actually trying. Lot’s of people have way better ideas than I have, though most never act on those ideas. This reminds me of my favourite quote, “Your quality of life is in direct proportion to the amount of uncertainty you can comfortably live with.”
What are the top three things on your bucket list?
1) To be interviewed on “The Tim Ferriss Show” (One of my favourite podcasts).
2) To learn how to surf.
3) To run a successful business founded on ethics and happiness rather than profit.
What’s the weirdest thing you’ve ever eaten? On a dare I once chugged a litre of white vinegar. Don’t do this!
Latest movie you’ve seen or book you’ve read: I’m currently reading a book called “Uniforms: Why We Are What We Wear,” by Paul Fussell which has helped me understand why attire/uniforms are so important. I can’t wait for the new Star Wars. I’m a huge Star Wars nerd.
What’s the best gift you’ve ever received? I didn’t know it at the time but when I was 14, my dad bought me a drum kit. This turned into me going to Grant MacEwan University for three years for Music. Even though I’m not actively pursuing music anymore, my drums were an escape from my family’s blue-collar footsteps. I was willing to make no money doing something I loved over tons of money doing something I despised.
If today were your last day on Earth, how would you spend it? I’d go on a nice, long split-board hike with my closest friends and end up at a nice cabin and spend the night just enjoying their company, do some snowboarding and have my family up there to enjoy it all with me.
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