Image: File photo.
More and more pets can now find True Leaf Pet supplies in stores and online, the company announced Wednesday.
True Leaf Pet—a subsidiary of True Leaf Medicine—has begun selling its hemp-based canine supplements direct to consumers on Amazon, to retailers on WholesalePet.com and in 415 specialty stores of Pet Supplies Plus.
The three agreements immediately improve True Leaf Pet’s ability to increase sales of its already successful product line, the company said.
The deal with Pet Supplies Plus will see True Leaf Pet products sold in the company’s corporate and strong-performing franchise stores in 29 American States.
According to Pet Supplies Plus, a franchise store averages annual sales of US$2.35 million. This agreement brings the total number of stores now offering True Leaf Pet products to 1,500 worldwide.
True Leaf Pet’s online expansion is equally significant. In 2016, sales of pet products on Amazon were US$2 billion, an increase of 40 per cent over 2015.
Not incidentally, U.S. online pet product sales have increased 45 per cent over the last two years.
WholesalePet.com, established in 2001, is a free online buying service connecting pet retailers with brands.
The agreements with Pet Supplies Plus and Amazon are the latest benefits of True Leaf Pet’s partnership established earlier this year with Chuck Latham Associates Inc.
CLA is the leading firm in the pet specialty market providing coverage across all major sales channels, including independent pet stores, farm stores, national pet retailers, and internet retailers.
When the partnership agreement was signed in March, True Leaf CEO Darcy Bomford called CLA the “gold-standard rep-firm in the pet industry,” and CLA executive Bob Haege said True Leaf Pet was a great fit for CLA.
“We see True Hemp as a growth engine for stores looking for a legal and effective product line for hemp-friendly consumers, especially the valuable millennial demographic,” he said.
True Leaf has entered the $104.9 billion global pet care industry with a line of hemp-focused pet chews and supplements in Canada, the United States, New Zealand and Europe.
The company has also filed an application under Health Canada’s Access to become a licensed medical marijuana producer through its True Leaf Medicine subsidiary.
It has passed through the preliminary and enhanced screening process of Health Canada’s review and is currently awaiting approval to build a medical marijuana installation in B.C.
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