Earlier this month, Travel Penticton’s board, along with executive director Thom Tischik, welcomed to the team the organization’s new marketing manager.
Austin Weaver, who has more than nine years of experience in the tourism industry, takes over the position previously held by Raquel Meriam.
Weaver’s previous experience was primarily in other British Columbia communities, and he says he’s “excited” to get to work in Penticton.
“I have been a visitor to Penticton for many years and I’m eager to start making a difference in the local tourism community,” he says.
Weaver is stepping into his role as a somewhat beleaguered Penticton tries, in the face of flooding, to convince tourists it is still open for business.
Travel Penticton’s “We’re Still Happening” campaign hopes to accomplish just that, and Weaver will spent his first days on the job pushing the campaign and its message.
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