Photo: Contributed
In the midst of near-record lake levels and intensive flood preparation in the Okanagan Valley, a Kelowna optometrist has raised some eyebrows with a unique advertisement.
Recently, a roadside sign for Mission Creek Optometry caught the eyes of a few Okanagan Edge readers, who expressed surprise at its wording.
The sign sits just off the road outside the Mission Station mall on Gordon Drive. It advertises Mission Creek Optometry’s Facebook page, and features the text “Get flooded with deals.”
Veronica Percival runs Mission Creek Optometry, along with her husband Scott, and said the sign was their way of finding some humour in a situation that’s at the top of many people’s minds.
The joke, she says, “comes from being a survivor of a lot of disasters ourselves,” and that it was simply an attempt to find some humour in the situation.
She explained that she and her husband have survived losing their entire home to a fire, flooding and other harrowing experiences, and that they always try to “find humour in almost everything we do in life.”
“I totally understand if you read it and you right now had sandbags around you home, how it might be distressing, but we’ve been through so much here we like to find something humorous in it,” she said.
Percival pointed out that, at the time she and her husband decided on the sign text, concerns around flooding were not as acute as they are today.
She said she has also been checking in with staff, and was prepared to change the sign if someone had come in and complained to them—especially someone whose house is currently being threatened.
However, until Castanet contacted her, she hadn’t heard any feedback about the sign at all.
Mission Creek’s ad on the sign is scheduled to stay up until May 31.
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