Silver for OK College
Photo: Contributed
A trio of third-year marketing students from Okanagan College’s School of Business are back on B.C. soil after placing second at the 12th annual BDC Marketing Case Competition.
A total of 34 post-secondary institutions sent teams to the competition, which was hosted by Vanier College in Montreal last weekend.
OC’s team, composed of Jacob Kuypers, Talasa Larder and Lathan McKinney and coached by faculty members Blair Baldwin and Stacey Fenwick, placed just behind the team from College Edouard Montpetit.
“I am so proud of our results,” said McKinney. “Just to be able to represent our school at this huge competition was an honour and then the results were incredible.”
The competition challenges teams to develop marketing strategies based on cases provided by competition judges. This year’s final case was based on a Vancouver Tourism company seeking ways to remain competitive in the face of new competition from Airbnb.
The OC team pitched the judges an adventure tourism challenge for the Vancouver company, which would give tourists an opportunity to experience the city in a unique way, giving the company a competitive advantage in the marketplace.
“We went into the competition focused on coming up with creative solutions to the cases and we wanted to give our best effort, whatever the results were. To finish as the top English-speaking team was a significant accomplishment,” McKinney said.
Their second-place finish this year marks the second year in a row a team from Okanagan College has made it to the final round.
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