Demo Days at Big White
Photo: Contributed
This week Big White Ski Resort hosted 35 of the ski and snowboard industry’s most recognizable brands, and over 200 retail representatives from Western Canada, for its annual Dealer Demo Days, which ran February 14-15, 2017.
Dealer Demo Days is a two-day event designed for industry professionals to come together in a central location to check out new ski and snowboard products.
Suppliers like Head, Armada and Burton brought their newest models of skis and snowboards for reps from retailers like West Coast Sports, Boardroom and Caribou Ski to demo.
Andy Martin, the former winter sales representative for Head Canada, originally organized Dealer Demo Days eleven years ago as an alternative to shipping demo products all over the province, costing retailers time and money.
“We decided to bring Demo Days to Big White Ski Resort as it’s central to the Okanagan and the rest of the province. They were the first resort to agree to Demo Days, and they’ve been such great hosts that we’ve stayed ever since,” he said.
All Biz Releases Stories
