A group of students from UBC Okanagan’s faculty of management took top prize at the largest business competition in Western Canada earlier this month.
Alan Blackwell, Tyler Hesketh and Kirstin Townsend snagged first place in JDC West’s marketing competition with their pitch for an e-concierge system for the tourism industry.
“We were going to a large-scale competition, facing schools much larger than ours,” Hesketh explained. “For us to take first place, I think that there was something genuine about our performance that can only happen because the Okanagan campus allowed us to connect with professors on a closer level.”
Hesketh and his team were coached by UBC Faculty of Management professor Eric Li and alumni Mark Rossi and Kevin Burns.
Roger Sugden, the dean of UBC’s Faculty of Management, said he was “very proud” of how the students represented the school, noting that the group “demonstrated commitment and innovation, and these are capabilities that are highly sought-after in today’s management environment.”
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